MARKETING SOFTWARE

Bringing quality and value to our clients begins by taking the time to understand their businesses, and working with them to develop a Marketing strategy appropriate for their objectives. We understand that each client has individual needs and we work with them, on a one-to-one basis, in developing Marketing strategies with a growth plan tailored to their specific industries and needs.

Marketing Automation Software is a leading international Marketing research and consulting firm committed to helping its clients achieve continuous competitive advantage through decision-focused, quality-driven Marketing research, information systems, and analytic technologies.

We take a scientific approach to Marketing: our Marketing consulting services use cutting-edge Marketing research tools and Marketing Software to develop programs that achieve aggressive ROI goals. Our services apply to both consumer Marketing and business-to-business Marketing consulting projects.

Our Marketing research and consulting services help our clients develop winning Marketing strategies, build stronger brands, and significantly and quantifiably increase new product success. We can help improve existing products, enhance customer loyalty, upgrade advertising, accelerate new product development, and achieve overall customer satisfaction, retention and corporate profitability. Overall, we offer a wide variety of products and services that can be customized to fit your unique business needs.

Marketing Automation Software can show you how to maximize your Marketing dollars, to assist you in creating a corporate identity that will give your company a competitive edge, and open doors to greater business opportunities. What makes us different from our competitors is our people, breadth of service, commitment to customer satisfaction, and the desire to establish long-term relationships with each client.

From our hands-on experiences, we understand the strengths and weaknesses of each Marketing strategy, which has led us to develop advanced, timely innovations. Through our state-of-the-art consulting service and Marketing Automation Software, we are converting our innovations into our clients' competitive advantages. Let our experienced professionals polish your ideas and dreams to create your distinctive business presence.

MARKETING SOFTWARE

MARKETING AUTOMATION

Ask yourself this: are you frustrated with time-consuming tasks such as tracking down managers, handling multiple document versions, faxing hardcopies to remote reviews, e-mailing files, and collecting everyone's comments? An easily accessed Marketing library provided by Marketing Automation Software can dramatically reduce this problem.

Using Marketing Automation Software, reps can post ready for review materials to the library and tag them with descriptive notes. Reviewers can then read and edit the material online from anywhere in the world, any time of day. Approvals are given via an integrated feedback facility that records the approval in the library and routes a message to the author. Comments and changes are also entered into the library and routed as appropriate. The author makes desired changes, and then “promotes” the approved material into the library with a label identifying the final version. The traceability, asset control, and accessibility features of a Marketing library eliminate the productivity drain for small teams, and become even more important as departments increase in scope and size.

Marketing Automation Software

Marketing Automation Software is a suite of applications that provides a framework for automating the entire Marketing process, from workflow to applications to analytic tools. It saves considerable time and money for both the client and your organization, eliminates the mistakes and legibility problems of faxes, and provides a traceable record of all approvals. Using a series of technology modules, this sophisticated Software can take highly outsourced, leveraged functions that have a strong component of spontaneity and involve multiple departments, companies, processes and various types of Software—and pull it all together in one, unifying framework. Marketing data and processes are integrated into a single package. The creation, management, execution and tracking of Marketing functions are streamlined, and companies improve their yield, not to mention their Marketing ROI.

Some of the functions provided by Marketing Automation Software include:

    Analytics and data mining
    Marketing campaign management
    Sales force Automation and lead management
    Customer information management and data warehousing
    Back-office integration, and
    Marketing productivity analysis.

Our Marketing Automation software's unique design helps you manage your relationships with past, present and future clients, consultants, contractors, and even competitors, to ensure that no opportunity for acquiring a new project is overlooked. You will be able to maintain comprehensive project data by storing all relevant information on the firms for whom you have performed projects and offered products and services, and categorize each in multiple ways, in order to quickly tailor your experience to suit the specific needs of clients and prospects.

Marketing Automation Software is a powerful tool that can help you become more efficient, conduct successful Marketing campaigns, reach the most profitable customers, build long-lasting relationships, better understand product and market dynamics, and measure the productivity of your Marketing operations. Specializing in the analysis of Marketing strategy and organizations in line with industry's best practices, we assist clients in selecting and implementing Marketing Automation Software that's right for their business.

We understand that Marketing your services is a complex and time-consuming process. It takes perseverance and expertise to identify and land projects that are a good fit for your company. Marketing Automation Software can help you build enduring client relationships that lead to repeat business, pursue opportunities to assure you get your foot in the door, and automate the preparation of proposals with real-time information about your company's experience, references, awards and accomplishments—helping you better target your Marketing efforts and land new projects.

Marketing Automation Software not only gives companies quick returns on their investment, but also allows them to make better use of existing customer information. Give us a call today at (617) 848-3915 or e-mail Marketing Automation Software, so Marketing Automation Software can start helping your business get more out of its Marketing dollars.

MARKETING AUTOMATION

MARKETING AUTOMATION TOOLS

The Marketing process aims to deliver increased profitability in business through improved Marketing strategy and Marketing plan development. A better Marketing process provides a number of benefits, including more free time, higher visibility, stronger employee skill sets, easier management, reduced duplication of effort, and increased individual and team rewards— and overall, less headaches. This process, in turn, creates a Marketing organization that's more reliable, more responsible, and better able to regularly produce high-quality work on time and within budget.

Under the Marketing concept, your company must find a way to discover unfulfilled customer needs and bring to market products that satisfy those needs. A model can be created to design the process using a targeted sequence of steps:

    The customer and market is analyzed to identify opportunities
    The Marketing strategy is formulated to yield a value position
    Tactical decisions regarding Marketing strategy are made
    The Marketing plan is implemented, and
    The results are carefully monitored.

With the aid of a complete examination of both your customer base and your market, we can help you to identify customer segments with the highest value, and the best new sales opportunities. The link between your internal information and the marketplace provides valuable insight into your customers' purchasing behaviors and preferences, revealing who is likely to buy more from you and which products or services they want.

Once your key customer segments have been identified, your company needs to develop strategies that address customer needs to help you take full advantage of your new opportunities today and into the future. By linking customer information to your knowledge of the market and consumer behavior, you'll gain critical insight into identifying the best way to reach and acquire profitable clients.

By using our services to add market context to your customer files, we offer you the information you need to both improve the profitability of your current customer base and discover additional, profitable customers. This strategy will enable you to achieve a closed-loop relationship, capitalizing on every customer contact and incorporating the lifestyle and market information you need to implement a more effective, customized cross-sell and retention strategy. This approach also allows you to adapt to changes at each stage in the customer's relationship with you, from acquisition to retention to growth.

Our processes, systems, and Software are exactly what you need to design an effective Marketing campaign—they are robust, tested in the real world, and proven in delivering real and ongoing benefits to our clients. With an in-depth insight into the lifestyles and habits of your target market, you can refine your message at any communication or promotional point to deliver the greatest impact on its intended targets. The end result is a longer, more profitable relationship with each customer and a greater likelihood of acquiring additional profitable customers. Give us a call at (617) 848-3915 and we can discuss fine-tuning your firm's Marketing process for optimal returns.

MARKETING AUTOMATION TOOLS